EXPERIENCE is a €24.5 million project aimed at attracting visitors in low season through a new approach to “experiential tourism”.
Unique autumn and winter “experiences” will be developed to attract tourists between October and March in six regions of France and England: Norfolk, Kent, Cornwall (Penzance region), Pas-de-Calais, Compiègne and Brittany (Bay of Morlaix and Côtes d’Armor)...
Best Practices Guide
EXPERIENCE produced a guide to best practices which shares our strategy, learnings and results to inspire any organization, region or country looking to develop experiential tourism and generate innovative and sustainable growth in their region.
To complete the best practices guide, EXPERIENCE has produced the accompanying guide to best practices which contains more detailed advice on how to design and market low season tourism experiences and examples of successful implementation of the EXPERIENCE strategy.
